FRAMING THE MEDITERRANEAN DIET (2024)

In the flourishing fields of food communication and health, promoting the Mediterranean Diet (MeDiet) as a healthy and sustainable dietary pattern may be a trending and crucial theme. The cultivation of knowledge that could enhance MeDiet adherence is a challenge to approach with caution, especially when developing important campaigns that target vast audiences. Drawing from the research literature on the themes of MeDiet health benefits, attitude, intention, and motivation, as well as communication, this dissertation proposes an approach to test the plausibility of an integrated theoretical model aiming to explain the role of some psychosocial factors in increasing the intention to adhere to the MeDiet. Moreover, we investigated the effectiveness of a message intervention to promote adherence to the MeDiet. Specifically, we tested the persuasiveness of prefactual messages focusing on the positive health consequences deriving from the adoption of the MeDiet (gain messages) or on the avoidance of the negative health consequences deriving from not adhering to the MeDiet (non-loss messages). We also evaluated if the persuasiveness of these messages varied according to the receivers’ eating self-efficacy.

Nello sviluppo della comunicazione alimentare e quella sulla salute, la promozione della Dieta Mediterranea come modello alimentare sano e sostenibile può essere un tema cruciale e di tendenza. La coltivazione della conoscenza che potrebbe migliorare l'aderenza alla Dieta mediterranea è una sfida da affrontare con cautela, soprattutto quando si sviluppano campagne di comunicatione importanti che si rivolgono ad un pubblico vasto. Attingendo dalla letteratura scientifica sul tema della Dieta mediterranea e i suoi benefici sulla salute fisica e mentale, e sul tema dell'atteggiamento, dell'intenzione e della motivazione all’aderenza alla Dieta mediterranea, nonché sulla comunicazione, questa tesi propone un approccio per testare l’efficacia di un modello teorico integrato volto a spiegare il ruolo di alcuni fattori psicosociali nell'aumentare l'intenzione di aderire alla Dieta mediterranea. Inoltre, è stata studiata l'efficacia di interventi di messaggistica per promuovere l’aderenza alla Dieta mediterranea. Nello specifico, è stata studiata l’efficacia dei messaggi prefattuali sulle conseguenze positive sulla salute che derivano dall’aderenza alla Dieta mediterranea (messaggi di guadagno) o sull'evitamento delle conseguenze negative sulla salute (messaggi di non perdita). Infine, l’efficacia dei messaggi persuasivi è stata testata anche in base all'autoefficacia dei destinatari.

Jelic, A., FRAMING THE MEDITERRANEAN DIET, 2022-05-24T00:01:00Z [https://hdl.handle.net/10807/285915]

FRAMING THE MEDITERRANEAN DIET

Jelic, Andela
2022

Abstract

In the flourishing fields of food communication and health, promoting the Mediterranean Diet (MeDiet) as a healthy and sustainable dietary pattern may be a trending and crucial theme. The cultivation of knowledge that could enhance MeDiet adherence is a challenge to approach with caution, especially when developing important campaigns that target vast audiences. Drawing from the research literature on the themes of MeDiet health benefits, attitude, intention, and motivation, as well as communication, this dissertation proposes an approach to test the plausibility of an integrated theoretical model aiming to explain the role of some psychosocial factors in increasing the intention to adhere to the MeDiet. Moreover, we investigated the effectiveness of a message intervention to promote adherence to the MeDiet. Specifically, we tested the persuasiveness of prefactual messages focusing on the positive health consequences deriving from the adoption of the MeDiet (gain messages) or on the avoidance of the negative health consequences deriving from not adhering to the MeDiet (non-loss messages). We also evaluated if the persuasiveness of these messages varied according to the receivers’ eating self-efficacy.

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  • FRAMING THE MEDITERRANEAN DIET (1)

24-mag-2022

XXXIV

CORSO DI DOTTORATO IN PSICOLOGIA

Nello sviluppo della comunicazione alimentare e quella sulla salute, la promozione della Dieta Mediterranea come modello alimentare sano e sostenibile può essere un tema cruciale e di tendenza. La coltivazione della conoscenza che potrebbe migliorare l'aderenza alla Dieta mediterranea è una sfida da affrontare con cautela, soprattutto quando si sviluppano campagne di comunicatione importanti che si rivolgono ad un pubblico vasto. Attingendo dalla letteratura scientifica sul tema della Dieta mediterranea e i suoi benefici sulla salute fisica e mentale, e sul tema dell'atteggiamento, dell'intenzione e della motivazione all’aderenza alla Dieta mediterranea, nonché sulla comunicazione, questa tesi propone un approccio per testare l’efficacia di un modello teorico integrato volto a spiegare il ruolo di alcuni fattori psicosociali nell'aumentare l'intenzione di aderire alla Dieta mediterranea. Inoltre, è stata studiata l'efficacia di interventi di messaggistica per promuovere l’aderenza alla Dieta mediterranea. Nello specifico, è stata studiata l’efficacia dei messaggi prefattuali sulle conseguenze positive sulla salute che derivano dall’aderenza alla Dieta mediterranea (messaggi di guadagno) o sull'evitamento delle conseguenze negative sulla salute (messaggi di non perdita). Infine, l’efficacia dei messaggi persuasivi è stata testata anche in base all'autoefficacia dei destinatari.

CATELLANI, PATRIZIA

REGALIA, CAMILLO

Jelic, A., FRAMING THE MEDITERRANEAN DIET, 2022-05-24T00:01:00Z [https://hdl.handle.net/10807/285915]

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  • FRAMING THE MEDITERRANEAN DIET (2024)

    FAQs

    FRAMING THE MEDITERRANEAN DIET? ›

    A Mediterranean-style diet typically includes:

    What is the Mediterranean diet framework? ›

    The foundation of the Mediterranean diet is plant foods. That means meals are built around vegetables, fruits, herbs, nuts, beans and whole grains. Moderate amounts of dairy, poultry and eggs are part of the Mediterranean diet, as is seafood. In contrast, red meat is eaten only once in a while.

    What are the 8 components of the Mediterranean diet? ›

    A Mediterranean-style diet is based on these foods: • vegetables • fruits • extra virgin olive oil • wholegrain breads and cereals • legumes or beans (e.g. chickpeas, kidney beans or lentils) • nuts and seeds • fish and seafood • onion, garlic and other herbs and spices (e.g. oregano, coriander, cumin etc.)

    What is the secret of the Mediterranean diet? ›

    The focus of a Mediterranean lifestyle includes plenty of plant-based foods such as fruits and vegetables, legumes, nuts, whole grains, and healthy fats, with the main dietary fat being extra virgin olive oil.

    What is the best way to follow the Mediterranean diet? ›

    It typically encourages people to:
    1. consume more: fruits. vegetables. whole grains. legumes. nuts and seeds. heart-healthy fats.
    2. consume less: processed foods. added sugars. refined grains.
    3. limit alcohol consumption.

    What is not allowed on a Mediterranean diet? ›

    The Mediterranean diet prohibits the consumption of processed foods, refined sugars, refined grains, and trans fats. Additionally, the diet limits the intake of red meat and high-fat dairy products. In addition, the consumption of alcohol is restricted, with the exception of red wine, which you can have in moderation.

    What is a typical Mediterranean breakfast? ›

    Spain and Italy: toasted bread + soft cheese + fresh fruit or freshly squeezed fruit juice. Greece: paximadia (bread made from whole wheat, chickpea, and barley flour) + olives + cheese. Syria: tahini yogurt with chickpeas + pickles + sliced radishes. Morocco: fried egg in olive oil + soft cheese + olives + flatbread.

    Are potatoes ok on a Mediterranean diet? ›

    Have at least 1 serving of veggies at each meal; Choose fruit as a snack. Whole grains and starchy vegetables (potatoes, peas and corn). 3 to 6 servings per day.

    Are bananas ok on the Mediterranean diet? ›

    Oats are a whole grain, which is encouraged on the Mediterranean diet. Low or moderate amounts of cheese, such as brie, feta, ricotta, and Parmigiano Reggiano (Parmesan), are also allowed. All types of fresh fruits, including bananas, are a go on the diet.

    Is peanut butter ok on a Mediterranean diet? ›

    And as plant-based protein sources that are high in good and unsaturated fats, peanuts and peanut butter are a natural fit within Mediterranean and Flexitarian ways of eating. Unfamiliar with the Mediterranean and Flexitarian diets?

    What are 3 cons of the Mediterranean diet? ›

    There may be health concerns with this eating style for some people, including:
    • You may gain weight from eating fats in olive oil and nuts.
    • You may have lower levels of iron. ...
    • You may have calcium loss from eating fewer dairy products.
    Jul 30, 2022

    Why is butter not on the Mediterranean diet? ›

    Mediterranean diet is a better alternative

    Brozek recommends substituting both butter and margarine with olive oil or canola oil whenever possible. This falls more in line with a Mediterranean diet, which is high in monounsaturated and polyunsaturated fats. These fats have been proven to be the best types of fats.

    Do you lose belly fat on Mediterranean diet? ›

    The participants in the first group experienced “clinically meaningful” changes in body composition throughout the three-year experiment, according to the researchers. This included a 5% or greater improvement in fat mass, visceral (belly) fat mass and loss of lean muscle mass after only one year of following the diet.

    What is the staple food of the Mediterranean diet? ›

    Mediterranean cooking includes healthy fats found in olive oil and nuts and plenty of fresh fruits, vegetables, whole grains, legumes and fish. A 5 oz. glass of red wine also can be enjoyed daily. When you adopt a Mediterranean style diet, you would limit red meats and processed foods.

    What is a typical Mediterranean lunch? ›

    In Greece, lunch might include a flavorful tomato, olive, cucumber, and feta salad, along with a small piece of grilled fish with lemon and olive oil. In Eastern Mediterranean countries, you might have falafel served alongside hummus and pita, salads, and sometimes a vegetable or meat kebab.

    What are the top 10 foods on a Mediterranean diet? ›

    10 foods to add to your Mediterranean lifestyle
    • Extra virgin olive oil. ...
    • Walnuts. ...
    • Lentils. ...
    • Blueberries. ...
    • Wild salmon as a healthy animal protein. ...
    • Garlic for a reduced risk of cancer. ...
    • Oregano as an anti-inflammatory agent. ...
    • Mushrooms for a mental health boost.
    Jun 28, 2024

    What do you eat on the Mediterranean diet? ›

    A Mediterranean-style diet typically includes:

    Fish and poultry are more common than red meat in this diet. It also centers on minimally processed, plant-based foods. Wine may be consumed in low to moderate amounts, usually with meals. Fruit is a common dessert instead of sweets.

    What is the Mediterranean diet food model? ›

    Lots of vegetables, fruit, beans, lentils and nuts. A good amount of whole grains, like whole-wheat bread and brown rice. Plenty of extra virgin olive oil (EVOO) as a source of healthy fat. A good amount of fish, especially fish rich in omega-3 fatty acids.

    What are the 9 components of the Mediterranean diet? ›

    What are the 9 components of the Mediterranean diet?
    • vegetables.
    • healthy oils, like olive oil.
    • whole grains.
    • legumes.
    • fruits and nuts.
    • fish and shellfish.
    • low fat dairy.
    • lean proteins.

    Can you eat potatoes on a Mediterranean diet? ›

    Many people wonder whether you can eat potatoes on the Mediterranean diet. It's recommended by experts that you prioritize non-starchy vegetables like dark leafy greens, bell peppers and broccoli among others. But you can definitely enjoy starchy options like potatoes in moderation on a Mediterranean diet.

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