🔬 S. Marshall Poindexter 💊 on LinkedIn: Alan Laser (2024)

Mark Donatelli and I have been talking a lot these past few months the value of #dynamicduos. We believe that partnerships between CMOs and other executive officers provides a launchpad for growth. But it all starts with common goals and good communication. Cross-functional partnership between executive teams build value and saves money. Chuck Kapelke for the Association of National Advertisers illustrates by saying "While nine out of 10 CEOs say marketing's remit is well defined at their companies, only 50 percent of CEOs gave the same answers as their CMOs when asked to name their marketing departments' primary responsibilities." To quote the article "Realizing the full potential of marketing, however, is not as simple as the CEO looking over at the CMO and saying “go.” The big challenge is building the right dynamic between CEOs and CMOs." We often see effective starting points of these relationships happening between other members of the executive team. CMO-CFO alignment, for example, helps connect business metrics to growth metrics before trying to tell a success story.How are you managing growth in your Marketing Center of Excellence?

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Introduction to the Fractional CMO modelIf you have ever felt your marketing efforts are like a ship without a compass, I have a little secret to share with you.As a business owner or executive leader, navigating the complex waters of marketing can be challenging. Enter the Fractional CMO, your strategic compass for scaling revenue growth without breaking your budget. Let's dive into how this innovative approach can transform your marketing and drive revenue. #MarketingStrategy #FractionalCMO #BusinessGrowth

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🚀 Empower Your Leadership with Expert Marketing and Key Account Management 🚀Visionary leadership requires strategic marketing and robust account management. As an experienced Head of Marketing and Key Account Manager, I partner with businesses, founders, CEOs, and policymakers to achieve extraordinary outcomes.Services OfferedStrategic Marketing:Tailored Strategies: Comprehensive plans aligned with your goals.Brand Integrity: Consistent and compelling messaging.Digital Innovation: Engaging online presence through social media and content marketing.Key Account Management:Customized Solutions: Addressing unique challenges and driving results.Relationship Building: Maintaining strong stakeholder connections.Efficient Communication: Ensuring alignment and success.Join the Path to SuccessReady to elevate your leadership and drive growth? Let’s connect and discuss how my expertise can support your goals. Reach out today!📧 t.pineda.ee@gmail.com📞 (46) 73 488 68 46Know someone who could benefit? Share this post and help spread the word!#Leadership #AccountManagement #Growth #Partnerships #Innovation #BrandManagement #VisionaryLeadership

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What should you expect from your fractional CMO? Fractional CMOs are marketing leaders with exceptional track records of success who bring their expertise and accountability to small and medium sized businesses. • Strategic excellence, with a marketing plan that aligns with your unique goals and budget. • Expert guidance for your marketing team members across media channels and creative content development. • Immediate impact delivering high-value wins without long training and ramp up times. • Cost-effective leadership, paying for the expertise you need, on your terms, to fit for your budget. • Collaborative champion to work alongside your team, growing your marketers into marketing leaders. If your marketing lacks focused direction, the in-house expertise to lead effective marketing execution, or you are overwhelmed by the evolving marketing landscape, you can benefit from a fractional CMO. If you're ready to unlock the potential of your SMB with a proven marketing leader that's right for your business, let's start a conversation about how a Fractional CMO can help your business grow. #fractionalcmo #smbmarketing #growthmarketing #entrepreneurlife #marketingstrategy #letsconnectnow #csuiteleaders

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A great marketing guy!Who do you call one?One with a deep understanding of consumer needs ?One with a good grip on product development ? One who designs compelling communication for the brand ?A great statistical mind ?A pricing champion ?A sales collaborator ?Or, maybe someone who does them all? Ask a Business Leader and at the core of it lies a quality called - appreciation and alignment!He/She understands the pulse of the business, the true challenges that inhibit brand growth, is fearless to take two steps backward to take a firm leap ahead, is able to appreciate the spoken and the unspoken choices of the Business Leader. The struggle always is in the ‘ability to understand’ that directs the ‘ability to execute.’ The skills listed above have to be brought to play in perfect unison of a common understanding. Someone very senior once shared - The Business Leader is your biggest Brand Manager. Get aligned, mate. The thought stayed.And should get passed around. #marketing #businessleadership

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5 proven steps to thought leadership (get my methodology)..You will have to join my LIVE stream today with Gina Riley..We are going to unpack:(1) Your brand is your messaging(2) How a product suite can 3X, 5X or 10X your income(3) Content that speaks to your 10% (who are buyers)(4) Why you need a sales ascension strategy(5) Intentionality - always start back to front.We are going to unpack these 5 parts and why they are critical to becoming a thought leader today at:.USA, EDT........Thu, 27 Jun 2024 at 10:00 pm USA, PDT........Thu, 27 Jun 2024 at 7:00 pm Aust, EST........Fri, 28 Jun 2024 at 12:00 noon .Join us. If you register, you will receive the recording by email. The link is in the comments. 👇🏼👇🏼👇🏼.I hope to see you there. #thoughtleadership#personalbranding#coachingtips#linkedintips

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon.Check out the full blog post and access the guide via the link in the comments 👇

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In the quest to find companies that know how to keep sales and marketing aligned, I interviewed a handful for truly remarkable CEOs. Here are a few lessons that I learned.#CEO #management #leadershiphttps://lnkd.in/disYqnthttps://lnkd.in/g_awjapK

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The number one task for every marketing leader. Creating internal buy-in. If leadership, sales and go-to market don’t all have total visibility and clarity into your plans. No matter how well you execute on them It won’t make any difference. If you can’t persuade your internal team that what you have planned, not only makes sense, but actually matters. Even the best ideas, executed at the highest level, will end up driving zero business impact.

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Doing thought leadership properly doesn't just happen. It's a process that takes planning, expertise and effective execution.

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